Brand Co-ordinator- Fixed Term

Join a thriving brand at an exciting time!

We're seeking a talented Brand Coordinator - Digital (fixed Term) to join our dynamic team. As we embark on a fresh rebranding journey, this is the perfect opportunity to make your mark.

Location: Dyce, Aberdeen Hybrid Working

Duration: Fixed Term 1 Year

Work Pattern: Full Time, Monday to Friday

Objective: Ensure the brand identity remains consistent and effective across all channels and touchpoints. The brand Coordinator will play a key role in maintaining and strengthening the brands presence. Join a dynamic team at an exciting time of our rebranding journey.

Key Responsibilities:

• Brand Guidelines Enforcement: Maintain brand guidelines across all touch points and channels.
• Campaign Coordination: Coordinate the digital elements of brand campaigns, ensuring they are delivered on time and aligned with brand strategy.
• Metrics Tracking: Track brand and business metrics and contribute to overall marketing and business reports.
• Social Media Content: Manage the creation and rollout of content across social media, ensuring alignment with brand guidelines and delivery against KPIs.
• Email Campaigns: Implement and manage email campaigns aligned with overall campaigns and brand identity.
• Website Updates: Update websites to ensure content aligns with brand guidelines, including tone of voice.

Required Skills and Experience:

• Previous experience in content and digital marketing or a related field.
• Qualification in marketing or similar.
• Proficiency in design software, such as Adobe Photoshop and Canva.
• Experience with digital marketing tools including website CMS
• Familiarity with CRM software, such as HubSpot or Mailchimp.
• Strong Excel skills.
• Excellent written and verbal communication skills to effectively convey brand messaging.
• Ability to develop creative and innovative content.
• Proven results in creating social content and building communities.
• A keen eye for detail to ensure brand consistency across all channels.
• Ability to work effectively in a fast-paced environment.
• Experience with digital analytics tools, such as GA4.
• Experience in SEO and PPC would be beneficial

Why join us?

• Be part of a fast-paced and innovative team.
• Work on exciting projects and contribute to our growth.
• Enjoy a competitive salary and benefits package including;

Staff Discount

We want to reward and ensure our employees have access to quality eyewear and our latest eyewear trends and offer:

• 2 x 100% discount on spectacles or sunglasses or annual supply of contact lenses per calendar year

It does not stop there, we also want to ensure your friends and family can enjoy these benefits too and offer:

• 6 x 50% discount on spectacles or sunglasses for family and friends.

High Street Vouchers

Who does not like saving money? We provide access to a partner discount platform which provides discounts for high street shops, supermarkets, restaurants, and cinemas.

Employee Assistance Programme

We are committed to supporting our employees well-being and success. Therefore we offer all employees free access to our Employee Assistance Programme. This includes, but not limited to, confidential support for a wide range of personal and work-related issues; Well being and Mental Health Support and a wide range of online resources.

Pension Scheme/ Salary Sacrifice

Cycle to Work Scheme

We wish to promote healthy life styles whilst helping to reduce carbon footprints.

Hybrid Working

Are you a digital wizard with a passion for brand building? We need you! To support our business growth we an exciting opportunity to be part of a fast-paced and innovative team.

Ready to be part of something exciting? Apply now.