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Marketing Executive

Duncan and Todd · Aberdeen, Scotland

Job Overview

Join the Duncan and Todd Group, Scotland’s largest independent opticians and hearing care provider. You will join a great team of motivated, personable people with a variety of experience. The company continues to expand and with 42 branches across Scotland we are looking for a marketing coordinator to help us grow. If you're hard-working, creative and dedicated, The Duncan and Todd group is the company for you.

Main Purpose of Role

To support the delivery of the Global Marketing Plan for Duncan & Todd Group – incorporating Retail (multi-brands), Manufacturing and Corporate Divisions – to achieve each Division’s marketing objectives (Growth, Retention and Brand Awareness).

Responsibilities for Marketing Executive

  • Support the marketing department's overall strategy with the planning, executing, and tracking of marketing initiatives such as email campaigns, social media management, content marketing and SEO.
  • Coordinate content email marketing campaigns, including design, copy, scheduling, testing, and database management.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent tone of voice.
  • Develop and manage content and social media marketing programs, including blogs, creating assets, scheduling, and tracking.
  • Assist with the evaluation, monitoring of campaign performance on an ongoing basis by analysing key metrics and inputting into reports.
  • Manage relationships with wider team in particular the branch teams to manage the delivery of promotional material ensuring they meet the requirements of each branch and delivered in a timely manner. Be the point of contact for campaign queries or requests from the branch teams.
  • Conduct market research and identify trends, keep up-to-date of developments in the industry and of innovative marketing solutions appropriate for the customer base.
  • Manage relationships with third party creative agencies and print suppliers.
  • Implementation, managing and evaluation of customer retention/customer relationship management through the patient recall database.
  • Act as an ambassador for the Company at all times, leading by example to promote exceptional customer service at all times.
  • Any other duties as required to assist in the generation of new sales and retention of existing business.
  • Mange the websites experience ensuring content is kept up-to-date and relevant inline with search engine keywords and goals are being met.

Qualifications for Marketing Executive

  • Bachelor's degree in business administration, marketing, communications, or a related field essential.
  • 2 years of experience in marketing desired.
  • Must have strong organizational and project management skills, as well as attention to detail.
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Experience of various marketing platforms, channels, and best practices, including CRM (Hubspot) social platforms and scheduling tools, Google analytics, Google ad manager, Craft 3 CMS, Adobe illustrator, database management, Canva and email marketing.
  • Must be a self-starter and able to independently manage projects forward, take ownership, prioritise tasks, and meet deadlines.
  • Must have strong analytical skills to analyse metrics and create reports.
  • Must have a high level of creativity and experience of working with digital design programmes.
  • Occasional travel may be required.

Job Type: Full-time, Perm

Schedule: Monday to Friday, 37.5 Hours

Hybrid Working Available

Salary: £27,000- £30,000 (depending on experience).

Type Permanent - Full Time
Posted on23 April 2023


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